Resources Library by ANA

Japan in Europe

The pharmaceutical industry is undergoing rapid change. With governments focusing more and more on healthcare cost control, many companies face a strategic problem in maintaining their profitability. Traditional strategies such as globalisation and...

Catalogue: EphMRA/ESOMAR Conference 1994: Meeting The Pressures By Intelligent Resourcing

Author: Kenneth G. Watson

June 1, 1994

Far East pharmaceutical markets as a challenge for strategic marketing

This paper is divided into four parts: The first part describes the increasing relevance of the East Asian markets: between 1990 and 1993 the gross national product of Taiwan grew by 27%; and by 44% in the People’s Republic of China. This region...

Catalogue: EphMRA/ESOMAR Conference 1994: Meeting The Pressures By Intelligent Resourcing

Authors: Wolfgang Esser, Matthias Fargel

Companies: Bayer AG, PSYMA GROUP AG

June 1, 1994

The problems of distribution in the pharmaceutical industry in the Czech Republic

The paper summarizes the results of the commercial research project. It answers question if it is possible to enter the medicament distribution market in the Czech republic and what are the main barriers to enter. After a brief description of...

Catalogue: EphMRA/ESOMAR Conference 1994: Meeting The Pressures By Intelligent Resourcing

Author: Vojtech Spacil

June 1, 1994

GPs- 2000AD in Europe

The aim of this paper is to help governments and pharmaceutical bodies work closer with GPs by understanding the latter's attitudes towards drug usage and cost- containment measures. The paper is in three parts. The first part considers the...

Catalogue: EphMRA/ESOMAR Conference 1994: Meeting The Pressures By Intelligent Resourcing

Authors: Peter Winters, Martine Leroy-Sharman

June 1, 1994

Pharmaceutical industry in crisis?

This paper has attempted to address the open question of the pharmaceutical industry currently being in crisis by addressing the central hypothesis that the changes facing the pharmaceutical industry are not unique. The presentation not surprisingly...

Catalogue: EphMRA/ESOMAR Conference 1994: Meeting The Pressures By Intelligent Resourcing

Author: Brian Ball

June 1, 1994

Product development and (re)positioning

To collect valid and actionable information for positioning and product development of neuroleptics in case of schizophrenia, 420 psychiatrists and 60 schizophrenic patients were interviewed using a combination of multi attribute models (conjoint...

Catalogue: EphMRA/ESOMAR Conference 1994: Meeting The Pressures By Intelligent Resourcing

Authors: Eric Meinardt, Dirk Huisman

Company: SKIM

June 1, 1994

MARIS

The nineteen nineties can be characterized as the decade of Change. This applies equally to all industry branches, but in particular to the pharmaceutical industry. Changes that are relevant for corporate industries can be localized in four different...

Catalogue: EphMRA/ESOMAR Conference 1994: Meeting The Pressures By Intelligent Resourcing

Author: Holger Paulsen

June 1, 1994